This logo was created for an international design challenge initiated by the famous singer Queen Naija. The challenge involved designing a logo for the concept of "The Royal Family". The challenge did not specify whether The Royal Family would be a business or, if it was a business, what type of business it would be. This lack of direction led to an issue of excessive creative freedom. However, it also resulted in the most distinctive designs submitted for the challenge. The final design featured a simple concept of 3 crowns overlapping each other. The intention was to showcase one larger crown overlapping two smaller identical crowns, symbolizing a familial structure. The decision to avoid including two large crowns (representing a king and queen) was made to prevent overcrowding the image or creating an unattractive silhouette in the design. The use of crowns as the primary imagery effectively conveyed the 'royal' theme.