Lee Technologies
The commissioned logo drafts to an international refrigeration company.
The logos shown represent two distinct sections of the company, Intella Freeze and Leetronics. Intella Freeze focuses on refrigeration within the corporation, with its logo displayed on all refrigeration devices. Leetronics, on the other hand, is the umbrella section encompassing all electronic devices, including refrigeration devices, under Lee Technologies. Consequently, the logos have different roles. The Intella Freeze logo is designed to be consumer-facing, easily recognizable, and memorable due to its simplicity. In contrast, the Leetronics logo is intended for internal use, serving as a marker to indicate the specific area within the facility, which explains its distinctive design.